Beginners’ Guide To Pay per click (PPC)

Are you hesitant in setting up an Adwords PPC Account? Scroll down to learn the basics of an Adwords PPC Account.
Make sure you have a website in place with sound traffic on it and a defined PPC strategy and goals.
PPC advertising can be successful with budget as little as $500 per month to over $100,000 per month. All you need is a list of properly refined keyword. Keyword research plays a vital role in building a successful campaign. Keywords are the search queries customers use while searching for a products/services. When a customer looks in for the keyword you have bid for they will be shown your Ad.
Keywords Mining- To make a keyword list think like your customer. Identify the core words and phrases from the website, include the branded terms as they tend to have a high conversion rate and lower cost per conversion. Use plurals and synonyms as well. Use Adwords keyword tool to unveil more keywords that fits in your business. Use variety keyword tools to filter keywords. These tools are free and paid both.
Tips for mining keywords:-

• Focus on quality keywords. These should be relevant to your products or services.
• Don’t be too general or specific.
• Use brand names.
• Use keyword match types for exposure or even if you want to limit impressions.

Club all the keywords into stacks of adgroups. Capsule relevant keywords under one heading. Structure all your adgroups into campaigns. You can have upto 20,000 campaigns in an account, Upto 10,000 adgroups in a campaign and upto 50 text ads in an adgroup.
Setting an account- Set the geographical locations where you want to show your ads. Set the language you want your ad to reflect in. You can target or even exclude locations.
Set the networks where you would like to show your ads on internet. Now as per enhanced campaigns the campaign runs on all devices by default.
The most important is setting a budget and bidding. You need to set your budget wisely else the entire budget blows away in a swoop. Budgeting less will be of no use. Budgeting high would be heavy on your pocket. Somewhere in the middle is the perfect daily budget.
To determine the budget take your total budget, divide it by the number of days. Split it out amongst the campaigns. Keep testing the campaigns.
Google Advanced Settings allow you to choose ad delivery options. You can opt for ad rotation which allow Google to show them more evenly. This is chosen strategy as it makes a/b testing easier and offers more control over your metrics. You should also look in for Optimization for clicks and Optimization for conversions.
Ad writing- After thorough keyword research and structuring campaign tightly, you need to lure searchers to click on your ads, land on your page and give the conversion. Relevant ads and properly optimized landing page helps you achieve the desired ROI and leads.

Character Limits of an Ad-

• Headline: 25
• Description Line 1: 35
• Description Line 2: 35
• Display URL: 35
• Destination URL : 1024

Before ad writing know your brand and products and the audience you want to entice.

Tips for writing effective ad text:

• Your ad copy should contain attention grabbing titlethat makes your ad stand out amongst the competitors.
• It should include an appropriate call to action.
• Include a keyword in your ad. It is favourable to ad a keyword in the title and description as well.
• Include the offers you provide and other unique selling propositions.

Ad Settings: here is a brief rundown of ad settings.

• Delivery Method:  You can define how quickly your ads are shown. It can be either the standard or accelerated delivery budget method.
• Ad Rotation: you can choose to rotate ads so that each ad gets opportunity to be shown and you can test for the best performing ad. After ads have been running you can optimize for clicks or optimise for conversion.
• Ad Scheduling: you can schedule your ads by bidding less/more during certain hours. Also, you can turn bidding ad entirely for poor performing times.
• Frequency capping:  You can limit the number of times your ad is shown. However, this setting is only available on Google Display Network.

Account metrics: Quality Score of each keyword and click-through rate are the biggest ensembles in the calculation of Ad rank. A high quality score help you achieve higher ad position and lowers the CPC. This helps in stretching your budget further.

Payment Options : You can bill with Google in two ways

• Postpay method – here payments are made after you have ensue advertising costs.
• Prepay method – here you pay in advance of receiving clicks or impressions.

Conversion Tracking:  You can track conversion by placing conversion code snippet. It can be done by placing a cookie on user’s computer. Google credits your account with a conversion if a correct match is made. A purchase, sign-up or lead is termed as conversion.
Now you are ready to get set your PPC Adword account!!!!

Link building campaign Prospect

General Directories
Here i discuss about methods for finding new prospect for link building for finding general directories we can use following terms by following terms we find directory and some marketplace where we can add our product services, software and get a good link with a relevant website. here is terms please check.

Keyword + “submit site”
Keyword + “submit url”
Keyword + “intitle:directory”
Keyword + “intitle:resources”
Keyword + “directory list”
Keyword + “inurl:list”
Keyword + “intitle:list”
Keyword + “inurl:directory”
Keyword + “inurl:resources”
Keyword + “add url”

For checking competitor link we can use following search term and find new prospect and some prospect where we can submit and some where we suggest our product, service, software.
Link: competitor link here
Link: (competitor link here) submit
Link: (competitor link here) suggest
Or we can use some tool like Opensiteexplorer, ahrefs these tools also helps you to find links of your competitor and with quality of the links with domain authority by checking of domain authority we can analyze the link is helpful for us or not.
Find press release use following search term use
Keyword “Press release”
Keyword “submit PR”

Guest Blogging
Find guest blog opportunity submit following terms
Keyword “write for us”
Keyword “Guest blog”
Keyword “Get involved”
In the above article i only discuss about search terms which are use in search engine and find prospect for link building. In my next segment i discuss about tools and how to use them for link building and get some valuable links for increasing our brand awareness.

Google Start Using Mobile friendly site as ranking factor

Google announce that it will start from 21 April 2015 to consider mobile friendly site and app indexing factor for mobile ranking. You have to be sure for your website that it should be mobile friendly. They told that the reason behind it is users will get most relevant and timely result.

Tool for Mobile Friendly Page Checker

Below is the tool that can help you to find weather your website is mobile friendly or not.

https://www.google.com/webmasters/tools/mobile-friendly/

If not pass the test you will get a message with reasons, why your page is not mobile friendly.

With the help of Google webmaster tool you can find out full list of your website for mobile usability.

Google gives us a hint for mobile usability factor, when it introduce in Google webmaster tool mobile usability tracking.

Mobile App Indexing – App Contents shows in search result

Google also announced that starting today it will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.

Signed-in users will see results from the apps they have installed on their device.

If you are a blogger or developer make sure that you have done app indexing  If not you can find detail about app indexing  here

https://developers.google.com/app-indexing/webmasters/details

Tips To Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 – $10 per day, some ‘genius’ webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these ‘genius’ webmasters differ from their counterparts? They think different! They think out of the box!

1. I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336×280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click on these types of links.
2. I create custom palette for my ads. I choose white as the color for the border and background. This is because, all of my pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.
3. Previously, I put all my AdSense ads at the bottom of my pages. One day, I moved those ads to the top of the page. The result surprised me. My earning increased! Since then, I don’t hide my AdSense ads anymore!
4. I maintain some links to other relevant websites, and I put my AdSense ads at the top of the links, so that my visitors see them first.
5. I automate the insertion of AdSense code into my webpages using SSI (server side included). You’ll need to ask your web administrator whether your server supports SSI or not. Here’s how to do it. You just put the AdSense code in a text file, save it as ‘adsense.txt’, and upload it to the root directory of your web server. Next, call the code on other pages using a one line SSI code like this:

This trick is really a time saver especially for those who use automatic page generators to generate pages on their website.

CRO Tips to Intuitively Boost Conversions

I’ve been doing CRO for a while, plus telling other people how to do CRO. Conversion Rate Optimization

requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.
But what is that “right mindset?” How do get your head screwed on right as you prepare to dive into the mysterious, dark, and untamed jungle of Conversion Rate Optimization.
The question I frequently get, whether I am training folks for online marketing or speaking at an event is, “what is conversion optimization really all about?” That’s a very loaded question. Actually, I wanted to break it down in its simplest format and explain what conversion optimization is all about.
You’re about to read the answer to these questions. I asked myself, “What do people really need to know about CRO before they start?” And then I developed an answer. Let’s dive into ten succinct points that give you brass tacks about conversion rate optimization.
Let me give you my big idea: Conversion Rate Optimization is not about tricks, techniques, or dark arts. It’s about your entire website, presence, and marketing. It’s bigger than just hiring a CRO consultant to do some voodoo on your site. You need to step back and take in the whole picture.
Now, let me break it down….

1. Your CMS matters

You can’t do any conversion rate optimization if you have a crappy web platform. I don’t care how expensive or proprietary it is. If it doesn’t let you change stuff, test stuff, and do coding tricks, it’s going to be really frustrating.
Everything starts right here at the foundation: the Content Management System. Let’s do a quick checklist of features that your CMS will need to do:

• Change the organization and structure of the shopping cart.
• Change prices.
• Easily change button size, color, font, style, etc.
• Add or subtract homepage elements at will.
• Change text as needed, anywhere on the site.

In CRO, you’re going to be changing a lot of things. Don’t let your CMS get in the way.
Bottom line: Pick the right CMS. It’s going to save you thousands of dollars…in Advil and prescription sleep pills.

2. The costs are much higher than you might think.

CRO costs a lot of money. I make a good living off of CRO consulting, and for good reason. I increase companies’ revenues and bottom lines. I’m not greedy; I’m all about win/win.
Look at one Internet marketer. In a year and a half, he dropped a quarter million bucks on conversion optimization.
Waste of money? Nope. He plainly explains that it “produced a positive return on investment.”
CRO costs money because there are high-level things that need to be done. You’re not just making a button green instead of orange. You’re shaping your entire online identity, structuring a conversion funnel, enhancing your brand presence, and improving your PR. Conversion Rate Optimization is holistic, not myopic. Big moves require big money.
Bottom line: If you aren’t prepared to spend money, you aren’t prepared to make money through CRO. Have a nice day. Come back and see us again!

3. Think SEO before you think CRO.

You can only get conversions if you have traffic. And you can only get traffic through search engine optimization.
I feel like this article is on repeat track, but that’s because there’s a point to be made: conversion rate optimization is a big issue that gets you into all kinds of other big issues. One such issue is SEO. You need to wrap your mind around the concept, do it right, and bring in some traffic.
I can’t have a coherent conversation about CRO unless we’ve first discussed SEO. Ask yourself these questions:

• Is my problem lack of conversions or lack of traffic?
• Where does my traffic come from? Paid ads or organic? If it’s PPC, you need to do some SEO.
• What are visitors doing on my site? Are they bouncing or browsing? If they’re bouncing, do SEO. If they’re browsing, do CRO.
• If I sustain my current traffic, and have a conversion rate of 2%, will my business stay afloat? If not, then you need to do SEO, not CRO.

Bottom line: First, get your traffic up, then we actually have some conversion rate to optimize. How do you get more traffic? It’s called search engine optimization. First things first.

4. You need to get comfortable with testing.

CRO is all about testing. Chris Goward of WiderFunnel explains that the number one CRO question is, “How do I figure out where to test first?” His PIE framework approach is helpful, and serves to drive this very important precursor to conversion rate optimization as a whole.


Image: Wider Funnel
Testing is the name of the game. You’ll be faced with A/B testing, multivariate testing, testing platforms, and testing out the wazoo. There is only one road to CRO, and it’s called testing.
If you thought that you left testing behind in college, think again. Conversion rate optimization is about many things, but at its core, it’s testing.
Bottom line: Be patient. The conversion optimization will come. But first, you must test, test, test, test.
And then test some more.

5. CRO is about big change.

If you’re uncomfortable with change, then you’re going to be uncomfortable with CRO.
Let me share an example. One cautious company decided to implement conversion optimization rollout at the approximate rate of a snail that ran out of slime. Through committee meetings, subcommittee meetings, and sub-sub-stupid committee meetings, the process took a grand total of six months.
Another company, poised to make big changes on small timetables, implemented the same action in thirty minutes.
Guess which company is doing CRO better.
Conversion Rate Experts, a CRO consulting company that worked with CrazyEgg made some sweeping changes to the website’s homepage. Here’s a pictorial example of the kind of “big change” we’re talking about.


As you can see, the control and test page are significantly different. How would you feel about altering your homepage, by, oh, about 95%?
Until you feel like you can stomach the rollercoaster of epic changes, slashes, explosions, cuss words, and screams, then don’t think about CRO. It’s a wild, wild ride.
Bottom Line: Effective CRO requires such big changes that it’s going to make your stomach hurt. Hang on.

6. Landing pages? Yeah, that’s only part of the equation.

I know some people — dear folks — who think “Oh CRO? Yeah, yeah, we should probably change up our landing page a bit.”
I hear that, and I shake my head despairingly. (Either that or face palm.)
Listen to me: CRO is not just about landing pages. Like “fix the car engine” is not about adjusting the volume on the car stereo system.
Landing pages are important, don’t get me wrong. Bruce Clay explained it this way:

CRO…starts by combining analytics and competitive research with landing page optimization.

So, yes, it’s a start, but it’s not the end all.
If you want to do some LPO, go for it. There are some handy guides available. But keep in mind that CRO is a way bigger animal than LPO.
Bottom Line: Before you start CRO, realize that it is more than just optimizing a landing page. It requires deeper changes and tectonic shifts.

7. The biggest CRO gains come from the back end.

I love this point, because it gets to the very heart of the eureka! moments in CRO. Plus, it proves my thesis that CRO is bigger than you thought.
Your site can ramp up conversions by improving the value of your existing customers. Conversion rate optimization isn’t just turning first time visitors into customers. It’s also about turning returning visitors into customers, and turning existing customers into repeating customers.
As I’ve explained elsewhere, a customer only makes a purchase when he or she is in the right phase of the buy cycle. Thus, a returning visitor has a conversion potential that differs from that of a first-time visitor.
Beyond that, you can optimize your conversions from the back-end for your existing customers. Increasing the lifetime value of customers provides you with the opportunity to focus on the 20% that produces 80% of the value. Hey, Pareto!
It’s easier and cheaper to perform CRO on the back end of a site, and thereby increase the lifetime value of customers. But it’s not necessarily the most intuitive aspect of CRO.
Bottom line: CRO has huge gains, but they often come knocking at the back door. Mind. Blown.

8. CRO is about constant change.

The thing I love about CRO is that things are always changing. Because I’m a change-happy kind of guy, this doesn’t bother me that much.
I think that anyone who works an online business is familiar with rapidly changing technology, search algorithm upsets, and the shifting tides of online shoppers. Change is expected.
In order to adapt to the technological ebb and flow, conversion optimizers must make rapid adjustments. Last-minute fixes and quick alterations are the MO in CRO. The sheer size of the change is bewildering, as mentioned in point 5 above. But the velocity of the change is the point here.
If you’re ready to take on the task of conversion rate optimization, then you had better prepare your change appetite. Things shift and change all the time.
You look at the data. You test your elements. You look at the data again. You write some more copy (by the way, Michael Aagaard is fantastic) You change, you adapt you pursue endless iterations of testing, and you succeed.
Bottom Line: Constant change at breakneck velocity is pretty much par for the course in CRO.

9. Revenue is the only real bottom line result you want to see.

Conversion optimization is a means to the end. The end goal is revenue.
Industry myopia is a curse. We get so caught up in the nitty-gritty of our cute acronyms — SEO, PPC, CRO, CM, KGO, LPO — and we get lost in the morass of pointless labor.
I’m a bottom-line, give-me-results consultant who doesn’t want to get bogged down with extraneous details or unnecessary busy work. I want results.
Everything that you do in conversion rate optimization should hone in with laser like precision on this one goal: Revenue. Revenue. Revenue.
Bottom line: Why do you want to do CRO? There’s only one right answer: Revenue.

10. You never give up. Ever. Ever.

Conversion rate optimization isn’t a one-off thing. It’s an ongoing process. Even if you fire your consultant and try to go it alone, you’re still going to need to do testing, analysis, regrouping, strategizing, more optimization, and more testing.
Starting with CRO is like beginning a journey that has no end. There’s always progress. You go as high and as far as possible, through continual testing/refining, testing/refining, testing/refining.
CRO should really become a core fixture of your business. Just like you have a “marketing budget” or an “accounting department,” you should also have an integrated and evolving CRO strategy. You just never, ever give up on this thing.
Bottom line: You start CRO with an eye to a long-term relationship. You don’t want to give up. You don’t want to slack off. You keep at it.

Conclusion

This article has not been a tutorial on CRO. It has been a preview on what to know about CRO before you start.
Here’s the skinny: Conversion rate optimization is a vast experience of improving your bottom line, raising your revenue, and increasing your brand. There’s more to the game than landing pages, button color, and one-liner copy changes.

• There is the foundation to think about — your CMS.
• There are costs to consider — fairly hefty ones, with solid ROI.
• There’s the foundation of SEO that sustains your CRO.
• There is testing, and testing, and testing ad infinitum.
• There are major changes that will nearly make you choke on your own saliva.
• There is more than just landing pages.
• There’s the front-end, back-end, and middle-end to optimize. CRO touches everything.
• There is no end to the change. It’s everlasting.
• There is only one real definitive metric: revenue.
• There is an unrelenting, unstoppable, unquenchable pursuit of doing more, doing better, and doing it right.

That’s CRO.
Conversion rate optimization is bigger and better than you thought.

5 SEO tips for 2015

Five simple tips to improve Search Engine Optimization results can take the form of a few simple steps that should be followed to improve the position of a Webpage in Google and Bing rankings. Although getting the ranking as high as possible in search results, it is also important to make sure any website design used are as up to date as possible and offer fast response times for the user. It is important to remember that SEO is one of the most important aspects of marketing for any business or individual looking to drive business through their Website and see as much traffic view their services and products as possible on a regular basis.

Creating the best possible Website
One aspect of online marketing and sales to always keep in mind is the fact that most internet users only give a webpage a small amount of time to load before moving on to a similar site. Presenting your SEO content in the best possible way should always be done using a template that allows the page to load as fast as possible. Content can use a variety of media, including text, pictures, video and audio to attract users to a website. Making sure video, pictures and audio are not too large to load in a short amount of time is a good way of speeding up loading times and limiting the number of lost customers and clients.
Attracting Customers to your Website
Your website may be filled with the best SEO content available, but if users are not attracted to it there is little chance of new customers arriving at your site. A good starting point should always be to create a Site with a short, but descriptive URL that can easily be remembered by customers. A major part of SEO content is now the creation of a short website description that is shown with your result on a specific search engine. Creating a catchy and descriptive short introduction to the page should be given as much importance as the content itself as internet users make quick decisions on viewing webpages based on what they see during an online search.
Update SEO Content, Titles and Pictures
In the past, the actual content included on a website was often given a low priority over the inclusion of keywords at a specific density. Improvements made to algorithms included by major search engines now make it more important than ever that each piece of SEO content is well written and presented correctly when using a template. Updating content on a regular basis is a good way of making sure potential clients return on a regular basis to a particular Site is always a good idea, with well-presented and accurate titles and pictures also an important part of web design.
Take Advantage of Google+
One of the fastest growing areas of Social Media and Internet searches is the use of Google+. Free to join and use, your followers can keep track of your content and view your profile on a regular basis by viewing the information held on this platform. Having a large number of followers and making sure that your profile is included across a large number of circles is a good way of driving up traffic to your website and content. As Google introduces more and more authorship platforms and details, being aware and a member of these sites is more important than ever.
Look for Errors and Problems with Google and Bing

The major search engines of Google and Bing have introduced Webmaster tools that can be used by any registered website to check for problems that reduce search engine results and lower rankings during searches. Even when using a template to create a website links and other content may be out of date and be classed as an error by search engines, which lowers the ranking of any website. A simple registration process is undertaken, which is followed by the owner of a site being notified of any issues that can then be worked on to improve the SEO content and the ranking of their website during online searches.

5 Essential SEO Tips for 2015

Google made a lot of updates to its search algorithm in 2014, and 2015 won’t be without a whole new set of changes. But until those new changes actually happen, we can predict which online trends will weigh most heavily on organic search, including local, mobile, and social media. Here are our top SEO tips for local businesses as we head into 2015.

Have a Mobile Website
How does your website behave in mobile search? It’s important to look at your site on a mobile device like a smartphone or tablet to see what consumers see. If what you see is a very unfriendly mobile website, you are not only creating a poor experience for your visitors, but your site may not show up in search results at all. Optimizing your website so that it is either responsive or mobile is now a major part of how your site shows up in search results. And if your site isn’t mobile ready, Google warns users that they will be redirected to a website’s home page instead of the page with the information they were searching for. We can only see this trend of penalizing websites continue into the New Year.
If you don’t have a mobile version of your website, it’s time to invest in one. A responsive site is ideal so all your content is visible to search engines and people across devices. But, you can start with a separate mobile website to help on-the-go searchers find and contact your business.
Include Local Information
There are many types of content on your website where you should add local information and keywords that help boost your traffic from organic search results. In addition to your contact information (which should be present on every page), you can create a specific page for your location(s) or service area(s), add testimonials and reviews with local information about the customer or project, write blog posts about local events such as community involvement or an industry trade show, or share interviews with local influencers or experts.
It’s important to only include localized content where it naturally makes sense and without keyword-stuffing your website. And, remember to optimize the metadata on your pages and blog posts with local keywords, too, so search engines can more easily surface your website when local consumers search.
Get Social
Building your brand and content on social media is a valuable way to help local consumers find your business when they search. It’s important when setting up your social pages to optimize them with your business name and local information and keywords.
Once your pages are setup, regularly posting engaging content like videos, blog posts, and special offers with links back to your website can help others discover your business, visit your site, and even contact you, helping you get even more traffic and sales. And, social signals such as likes and shares can signal to search engines that your website is relevant to your industry and local area, helping boost your site’s SEO.
Optimize Your Listings
Local listings have gained favor in how your business performs in local SEO, and will continue to do so. This is especially true now that Google’s local search results feature directory sites like Yelp and Yellow Pages alongside Google Maps results. So, if you haven’t claimed or optimized your listings yet, there’s a good chance they could appear to local searchers with inaccurate or missing information – which could be detrimental to your business.
To see what your listings show, you can Google your own business name, or you can utilize a local listings service that checks your listings in just a few minutes and helps you optimize them all. Make sure the top listings for your business are claimed and optimized so your business shows up in organic search engine results, maps listings, and mobile app searches. Plus, having these listings consistent with one another and with your website can boost your overall visibility across all local search results.
Measure True ROI
In 2015, knowing the return you’re getting from SEO will continue to go beyond a simple measure of page rank for a specific set of keywords. Today and in the future, knowing how many true conversions and customers your SEO program is driving will help you determine its effectiveness and make adjustments that help you get even more from your efforts.
However, setting up a modern SEO program to drive real value can be a complicated process. But doing so is an important step to ensure you can measure true ROI and know how many leads, customers, and sales are coming form organic search results.
So, in 2015, it’s important to focus on setting up your SEO program the right way so you can both improve how search engines rank your business (despite any changes that will inevitably take place) and most importantly, effectively track it all the way to the sale and know exactly what you’re getting from your investment.
What trends do you think will impact local SEO in 2015? Let us know in a comment.