CRO Tips to Intuitively Boost Conversions

I’ve been doing CRO for a while, plus telling other people how to do CRO. Conversion Rate Optimization

requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.
But what is that “right mindset?” How do get your head screwed on right as you prepare to dive into the mysterious, dark, and untamed jungle of Conversion Rate Optimization.
The question I frequently get, whether I am training folks for online marketing or speaking at an event is, “what is conversion optimization really all about?” That’s a very loaded question. Actually, I wanted to break it down in its simplest format and explain what conversion optimization is all about.
You’re about to read the answer to these questions. I asked myself, “What do people really need to know about CRO before they start?” And then I developed an answer. Let’s dive into ten succinct points that give you brass tacks about conversion rate optimization.
Let me give you my big idea: Conversion Rate Optimization is not about tricks, techniques, or dark arts. It’s about your entire website, presence, and marketing. It’s bigger than just hiring a CRO consultant to do some voodoo on your site. You need to step back and take in the whole picture.
Now, let me break it down….

1. Your CMS matters

You can’t do any conversion rate optimization if you have a crappy web platform. I don’t care how expensive or proprietary it is. If it doesn’t let you change stuff, test stuff, and do coding tricks, it’s going to be really frustrating.
Everything starts right here at the foundation: the Content Management System. Let’s do a quick checklist of features that your CMS will need to do:

• Change the organization and structure of the shopping cart.
• Change prices.
• Easily change button size, color, font, style, etc.
• Add or subtract homepage elements at will.
• Change text as needed, anywhere on the site.

In CRO, you’re going to be changing a lot of things. Don’t let your CMS get in the way.
Bottom line: Pick the right CMS. It’s going to save you thousands of dollars…in Advil and prescription sleep pills.

2. The costs are much higher than you might think.

CRO costs a lot of money. I make a good living off of CRO consulting, and for good reason. I increase companies’ revenues and bottom lines. I’m not greedy; I’m all about win/win.
Look at one Internet marketer. In a year and a half, he dropped a quarter million bucks on conversion optimization.
Waste of money? Nope. He plainly explains that it “produced a positive return on investment.”
CRO costs money because there are high-level things that need to be done. You’re not just making a button green instead of orange. You’re shaping your entire online identity, structuring a conversion funnel, enhancing your brand presence, and improving your PR. Conversion Rate Optimization is holistic, not myopic. Big moves require big money.
Bottom line: If you aren’t prepared to spend money, you aren’t prepared to make money through CRO. Have a nice day. Come back and see us again!

3. Think SEO before you think CRO.

You can only get conversions if you have traffic. And you can only get traffic through search engine optimization.
I feel like this article is on repeat track, but that’s because there’s a point to be made: conversion rate optimization is a big issue that gets you into all kinds of other big issues. One such issue is SEO. You need to wrap your mind around the concept, do it right, and bring in some traffic.
I can’t have a coherent conversation about CRO unless we’ve first discussed SEO. Ask yourself these questions:

• Is my problem lack of conversions or lack of traffic?
• Where does my traffic come from? Paid ads or organic? If it’s PPC, you need to do some SEO.
• What are visitors doing on my site? Are they bouncing or browsing? If they’re bouncing, do SEO. If they’re browsing, do CRO.
• If I sustain my current traffic, and have a conversion rate of 2%, will my business stay afloat? If not, then you need to do SEO, not CRO.

Bottom line: First, get your traffic up, then we actually have some conversion rate to optimize. How do you get more traffic? It’s called search engine optimization. First things first.

4. You need to get comfortable with testing.

CRO is all about testing. Chris Goward of WiderFunnel explains that the number one CRO question is, “How do I figure out where to test first?” His PIE framework approach is helpful, and serves to drive this very important precursor to conversion rate optimization as a whole.


Image: Wider Funnel
Testing is the name of the game. You’ll be faced with A/B testing, multivariate testing, testing platforms, and testing out the wazoo. There is only one road to CRO, and it’s called testing.
If you thought that you left testing behind in college, think again. Conversion rate optimization is about many things, but at its core, it’s testing.
Bottom line: Be patient. The conversion optimization will come. But first, you must test, test, test, test.
And then test some more.

5. CRO is about big change.

If you’re uncomfortable with change, then you’re going to be uncomfortable with CRO.
Let me share an example. One cautious company decided to implement conversion optimization rollout at the approximate rate of a snail that ran out of slime. Through committee meetings, subcommittee meetings, and sub-sub-stupid committee meetings, the process took a grand total of six months.
Another company, poised to make big changes on small timetables, implemented the same action in thirty minutes.
Guess which company is doing CRO better.
Conversion Rate Experts, a CRO consulting company that worked with CrazyEgg made some sweeping changes to the website’s homepage. Here’s a pictorial example of the kind of “big change” we’re talking about.


As you can see, the control and test page are significantly different. How would you feel about altering your homepage, by, oh, about 95%?
Until you feel like you can stomach the rollercoaster of epic changes, slashes, explosions, cuss words, and screams, then don’t think about CRO. It’s a wild, wild ride.
Bottom Line: Effective CRO requires such big changes that it’s going to make your stomach hurt. Hang on.

6. Landing pages? Yeah, that’s only part of the equation.

I know some people — dear folks — who think “Oh CRO? Yeah, yeah, we should probably change up our landing page a bit.”
I hear that, and I shake my head despairingly. (Either that or face palm.)
Listen to me: CRO is not just about landing pages. Like “fix the car engine” is not about adjusting the volume on the car stereo system.
Landing pages are important, don’t get me wrong. Bruce Clay explained it this way:

CRO…starts by combining analytics and competitive research with landing page optimization.

So, yes, it’s a start, but it’s not the end all.
If you want to do some LPO, go for it. There are some handy guides available. But keep in mind that CRO is a way bigger animal than LPO.
Bottom Line: Before you start CRO, realize that it is more than just optimizing a landing page. It requires deeper changes and tectonic shifts.

7. The biggest CRO gains come from the back end.

I love this point, because it gets to the very heart of the eureka! moments in CRO. Plus, it proves my thesis that CRO is bigger than you thought.
Your site can ramp up conversions by improving the value of your existing customers. Conversion rate optimization isn’t just turning first time visitors into customers. It’s also about turning returning visitors into customers, and turning existing customers into repeating customers.
As I’ve explained elsewhere, a customer only makes a purchase when he or she is in the right phase of the buy cycle. Thus, a returning visitor has a conversion potential that differs from that of a first-time visitor.
Beyond that, you can optimize your conversions from the back-end for your existing customers. Increasing the lifetime value of customers provides you with the opportunity to focus on the 20% that produces 80% of the value. Hey, Pareto!
It’s easier and cheaper to perform CRO on the back end of a site, and thereby increase the lifetime value of customers. But it’s not necessarily the most intuitive aspect of CRO.
Bottom line: CRO has huge gains, but they often come knocking at the back door. Mind. Blown.

8. CRO is about constant change.

The thing I love about CRO is that things are always changing. Because I’m a change-happy kind of guy, this doesn’t bother me that much.
I think that anyone who works an online business is familiar with rapidly changing technology, search algorithm upsets, and the shifting tides of online shoppers. Change is expected.
In order to adapt to the technological ebb and flow, conversion optimizers must make rapid adjustments. Last-minute fixes and quick alterations are the MO in CRO. The sheer size of the change is bewildering, as mentioned in point 5 above. But the velocity of the change is the point here.
If you’re ready to take on the task of conversion rate optimization, then you had better prepare your change appetite. Things shift and change all the time.
You look at the data. You test your elements. You look at the data again. You write some more copy (by the way, Michael Aagaard is fantastic) You change, you adapt you pursue endless iterations of testing, and you succeed.
Bottom Line: Constant change at breakneck velocity is pretty much par for the course in CRO.

9. Revenue is the only real bottom line result you want to see.

Conversion optimization is a means to the end. The end goal is revenue.
Industry myopia is a curse. We get so caught up in the nitty-gritty of our cute acronyms — SEO, PPC, CRO, CM, KGO, LPO — and we get lost in the morass of pointless labor.
I’m a bottom-line, give-me-results consultant who doesn’t want to get bogged down with extraneous details or unnecessary busy work. I want results.
Everything that you do in conversion rate optimization should hone in with laser like precision on this one goal: Revenue. Revenue. Revenue.
Bottom line: Why do you want to do CRO? There’s only one right answer: Revenue.

10. You never give up. Ever. Ever.

Conversion rate optimization isn’t a one-off thing. It’s an ongoing process. Even if you fire your consultant and try to go it alone, you’re still going to need to do testing, analysis, regrouping, strategizing, more optimization, and more testing.
Starting with CRO is like beginning a journey that has no end. There’s always progress. You go as high and as far as possible, through continual testing/refining, testing/refining, testing/refining.
CRO should really become a core fixture of your business. Just like you have a “marketing budget” or an “accounting department,” you should also have an integrated and evolving CRO strategy. You just never, ever give up on this thing.
Bottom line: You start CRO with an eye to a long-term relationship. You don’t want to give up. You don’t want to slack off. You keep at it.

Conclusion

This article has not been a tutorial on CRO. It has been a preview on what to know about CRO before you start.
Here’s the skinny: Conversion rate optimization is a vast experience of improving your bottom line, raising your revenue, and increasing your brand. There’s more to the game than landing pages, button color, and one-liner copy changes.

• There is the foundation to think about — your CMS.
• There are costs to consider — fairly hefty ones, with solid ROI.
• There’s the foundation of SEO that sustains your CRO.
• There is testing, and testing, and testing ad infinitum.
• There are major changes that will nearly make you choke on your own saliva.
• There is more than just landing pages.
• There’s the front-end, back-end, and middle-end to optimize. CRO touches everything.
• There is no end to the change. It’s everlasting.
• There is only one real definitive metric: revenue.
• There is an unrelenting, unstoppable, unquenchable pursuit of doing more, doing better, and doing it right.

That’s CRO.
Conversion rate optimization is bigger and better than you thought.

5 SEO tips for 2015

Five simple tips to improve Search Engine Optimization results can take the form of a few simple steps that should be followed to improve the position of a Webpage in Google and Bing rankings. Although getting the ranking as high as possible in search results, it is also important to make sure any website design used are as up to date as possible and offer fast response times for the user. It is important to remember that SEO is one of the most important aspects of marketing for any business or individual looking to drive business through their Website and see as much traffic view their services and products as possible on a regular basis.

Creating the best possible Website
One aspect of online marketing and sales to always keep in mind is the fact that most internet users only give a webpage a small amount of time to load before moving on to a similar site. Presenting your SEO content in the best possible way should always be done using a template that allows the page to load as fast as possible. Content can use a variety of media, including text, pictures, video and audio to attract users to a website. Making sure video, pictures and audio are not too large to load in a short amount of time is a good way of speeding up loading times and limiting the number of lost customers and clients.
Attracting Customers to your Website
Your website may be filled with the best SEO content available, but if users are not attracted to it there is little chance of new customers arriving at your site. A good starting point should always be to create a Site with a short, but descriptive URL that can easily be remembered by customers. A major part of SEO content is now the creation of a short website description that is shown with your result on a specific search engine. Creating a catchy and descriptive short introduction to the page should be given as much importance as the content itself as internet users make quick decisions on viewing webpages based on what they see during an online search.
Update SEO Content, Titles and Pictures
In the past, the actual content included on a website was often given a low priority over the inclusion of keywords at a specific density. Improvements made to algorithms included by major search engines now make it more important than ever that each piece of SEO content is well written and presented correctly when using a template. Updating content on a regular basis is a good way of making sure potential clients return on a regular basis to a particular Site is always a good idea, with well-presented and accurate titles and pictures also an important part of web design.
Take Advantage of Google+
One of the fastest growing areas of Social Media and Internet searches is the use of Google+. Free to join and use, your followers can keep track of your content and view your profile on a regular basis by viewing the information held on this platform. Having a large number of followers and making sure that your profile is included across a large number of circles is a good way of driving up traffic to your website and content. As Google introduces more and more authorship platforms and details, being aware and a member of these sites is more important than ever.
Look for Errors and Problems with Google and Bing

The major search engines of Google and Bing have introduced Webmaster tools that can be used by any registered website to check for problems that reduce search engine results and lower rankings during searches. Even when using a template to create a website links and other content may be out of date and be classed as an error by search engines, which lowers the ranking of any website. A simple registration process is undertaken, which is followed by the owner of a site being notified of any issues that can then be worked on to improve the SEO content and the ranking of their website during online searches.

Link building is basically a Search Engine Optimization

Link building is basically a Search Engine Optimization Process.Link is the most advanced way to achieve top search engine rankings. When we build link to our website, then we must keep in our mind few points that we have to do and what not so that we can easily achieve high search engine rankings.It is also necessay to keep in mind that SEO link building includes both on page & off page linking.Link are actually we can say that they are the street to the pages

While using the sophisticated link analysis,engines can easily find out how the pages are related to each other, with the help of link engine can analyze the popularity of the website. Trustworthy sites easily link with other trusted sites whether other sites like spammy sites don’t get easy link up with trustworthy sites.Link is a actual way of identifying exert documents on any particular subject.

ANCHOR TEXT

Anchor text are the visible characters and words.It hyperlinks the display while linking to another document. It is helpful in achieving high search engine rankings.If we have enough of backlinks using the anchor text then we can rank for a keyword without leaving any traces in our website.

AUTHORITY

The higher the page authority the greater will be the potential of that page to rank well. The authority of the website is important and necessary in achieving the top search engine ranking.If you get links from the low quality websites, then the search engine will keep more eyes on you. We should always try to get link from established websites, like it can be from the educational ,government, millitary sites so that it will make look our website more of an authority to the search engines.

RELEVENCY

While we try to acquire backlinks to our website, relevency is the important factor to consider. The quality links that we use from unrelated websites can help though but if we use relevent websites it will help us to rank better.

DEEP LINKING

The deep linking consist of using hyperlink that link with a specific piece of a web content in the website.Websites which are build on the technologies like adobe flash and ajax doesn’t support the deep linking.This result in usability problems, the visitors in these websites are unable to save bookmark to the individual pages and the use of refresh button often lead to the initial page.
The deep linking helps the old page of an website by keeping it relevent thus by increasing the ranking in search engines by notifying the search engines of the pages.

SEO TIPS AND TRICKS FOR 2015

Search Engine Optimization in 2015 is too complex for beginners so they must need to follow some Best SEO Tips and Tricksthat will boost their Website ranking better in modern Search Engines.

So here we are going to see some Basic and Intermediate SEO Tips and Tricks that helps to improve your 3 important website ranking and also in Search Engine Results Page.

Below SEO tips and techniques are provided as per Google Best Practices and this cover most of the onpage factors.

Tips and Techniques for Keyword Analysis

The Below list will help to improve the Keyword Analysis better.

1. Use this Google Keyword Planner for Keyword research
2. Find Less Competitive Keywords with high search Volume
3. Choose Key phrases
4. List out Relative Keywords by relevance

Google Keyword Planner - Google Keyword Planner is the free SEO tool that is provided by Google and it helps to find out the Keywords search volume and relative Keyword ideas for you. Useful tool compare with other keyword analysis tool because Google is the top Search Engine used by people so it's worth to use this tool. Also use this 8 Free Google SEO Tools that help to Optimize your website

Less Competitive Keyword with high Search Volume - Finding this one is crucial part of SEO because if you find out this Keyword then you can get high search visitors. More competitor's means ranking high is also too much tough. So find out less completive Keywords.

Choose Key Phrases - Rather than selecting a single Keyword it's better chance to ranking more than one keyword if you chosen Key Phrases. So select Key phrases that works better compare to keywords.

List out Relative Keywords by relevance - List the relevant Searches and Keywords and use the words or phrase in the article going to publish in the blog for the selected keyword. This is going to help get ranking in more phrases than you targeted.

Excellent SEO Tips to improve On-Page optimization

Use this free top 10 wordpress SEO Plugins for better on-page seo for Wordpress blogs.

1. Interesting and Descriptive to read
2. Quality of the Content
3. Short and Sweet Title
4. Relative Meta Description
5. Use this Optimal Keyword Density Ratio in content
6. SEO Friendly Url
7. Keywords in First Paragraph
8. Use of Headings
9. Focusing Keywords
10. Image Optimization

Interesting and Descriptive article - No one is going to like boring long articles so write your content interest to read and descriptive content that will clear all things about the article title.

Quality of the Content - Don't copy Paste whole content from the other website that never going to bring you traffic. Google has very good eye to find out the Duplicate contents. Avoid Keyword stuffing and other Black-hat SEO tricks.

Shot and Sweet Title - Title must be relative and the Key phrase Keywords must be present in the Title. And in length is better to keep it between 40 to 65 Characters. To make website title tag to more search engine friendly read this Tips to optimize the title tag .

Relative Meta Description - Writ a short and sweet 156 Characters that will explain your whole story of the article will help to know better in Search Engines Results Page.

Optimal Keyword Density Ratio - Maintain your Keyword Density in the Safe manner to not getting Google Algorithm Penalties.

SEO Friendly URL - Url of the content must be meaning full to the content. Then search Engine highlight the Url Keywords also it's a boosting signal for the SEO.

Keyword in First Paragraph - Use the Keywords in First Paragraph so search Engines know this is the content really explains about the Title.

Use of Headings - Use prober headings tags h1, h2, etc... It will make readability easier and Nice Chapter wise content.

Focusing Keywords - Highlighting the Keyword with strong or em tag will increase the visibility of the point you are really want to reader by people also it's add some weight in SEO.

Image Optimization - One Image can explain everything better than long story content so add an image and Optimize image using proper Alt Tags.

Tips to improve Off-Page SEO

1. Use of Social Media
2. Quality Link Building

Use of Social Media - Use of Social Media not going to build follow back links but it's a powerful source to deliver traffic to the website. Traffic signal is also important factor in SEO so use the social media to get traffic.

Quality Link Building - Don't build your Link too much faster. Quantity of Back links that's not matter Quality will Matter. So write your articles good and interesting then the Back link will flow automatically to your content.

Useful SEO Tricks for 2015

1. Find LSI Keywords
2. Use LSI Keywords more
3. SEO Check Up

Find LSI Keywords - Find the Latent Semantic Indexing Keywords related to your keywords using different methods available in the internet.

Use LSI Keywords more - Rather than Keyword stuffing the new idea use mixes it up LSI Keywords with Keywords as Keyword Stuffing. Use it in all important On-Page SEO Factors.

SEO Check Up - Take SEO Check Up and using different tools available in the Internet and improve the SEO Score by fixing by the tips then you can get a better rank in SERP.

Add a Bookmark of this Page above Tricks will be updated in regular manner to maintain the Quality of the Article.

Necessaries of SEO Tips and Tricks in 2015

Competitive world everything will have some Guidelines and rules that must we need to follow. So we need to follow this techniques to survive our ranking in search Engines.

Always one thing we need to remember in SEO that is if we write Unique and Good Articles that is interest to read for a user not for search engines this is the one rule always survives you in SERP.

Hope this SEO Tips and Tricks will helps to boost your rank in Google in 2015.

Blogger SEO Tips and Tricks 2015 | New SEO Techniques

Easy SEO Tips & Tricks 2015 for Beginners – New SEO Techniques

Blogger SEO Tips: Blogging has been one of the upcoming professions in the career world.Many people have turned towards this profession as it is demanding and also money making. Many people do blogging either as part time or full time and earn good amount. But it is not necessary that all flourish in this blog world. Professional blogging requires good language and viewpoints that need to be provided to the reader. It should interest them and make them read new topics written by the same writer.

A) Never blog for Google Traffic – Always Write for Your Visitors (Blogger SEO Tips)

There are various search engine optimization techniques (new seo techniques) and it needs to be properly planned and strategized. The following seo tips and tricks 2015 could help in getting success in no time:

Keep in mind to write for visitors and not for Google or SEO – Earlier people used to write for various search engines without focusing on increasing traffic. But Google has decided to pull up its socks by only using posts that are useful for a visitor. So do not blog for search engines like bing, yahoo or google etc. This is the first seo tips 2015 you should keep in mind.

For following the above you need to follow some blogger seo tips and tricks 2015 which are explained below:

• You need to know the pulse of the audience and write by targeting them.
• In order to know the content that will work with the audience, do regularly check your websiteWeb Analytics.
• Work with bloggers who are experienced and well known by asking, begging, asking for payment, interview people who are involved in subject matter, and concerned bloggers, so that audience can get to know about the platform where your blogs are available.
• Merge with blogs on the basis of Frenemy i.e. make their content available on your site and ask them to make yours available.
• Do not allow Google to account for more than 50% of traffic.
• On a daily basis, subscribe and read through other blogs in order to know better.
• Get updated with Google alerts in order to know the keywords that is related to your industry.
• Do visit information on Google trends to know about the topics that are trending.
• SEO tips and tricks 2015 can be done at ease
• 
  
• B) Keyword Research for Blog’s Title, Description & Content – SEO Tips & Tricks 2015:
• Use tool known as a Google Keyword Planner that is used for doing research on the keyword.
• To pick on latest trends, happenings and news, use Google trends.
• You can use Uber Suggest Tool which is used to discover new blog title. It does work with Google Search Suggest.
• The above information could give a brief information on some search engine optimization techniques using Google.

  C) Technical SEO Tips & Tricks 2015 which Plays an Important Role in Search Engine Optimization:

• Use of technical SEO plays an important role in increasing traffic to a site. The following blogger seo tips and tricks 2015 could help with promotion:

  • Make a write up on Google+ and add Google+ Authorship to the post where it could be contributed.
  • Set up the Google rel=publisher tag for your entire blog (Very Important)
  • Set up blog on Google Webmasters and Bing Webmasters
  • Create Google+ Community for your audience and readers
  • Do join Google+ Communities related to your website niche and share your blog posts link there.
  • Create Google+ Business Page for your blog as you do on Facebook and Twitter.

  Using Blogger SEO Tips and Tricks 2015 could help to get in depth knowledge of search engine optimization techniques (new seo techniques) as the keywords used are unique and it can help in bringing the website to the top ranks. Website content needs to be unique and have catchy words.

  There are many methods online that give information on new and innovative blogger seo tips and tricks 2015 and every website does give various solutions. The information on these topics are very much useful in promoting a website. Promotion of business can only help in the growth and development of a company too.
• If you are a new in blogging and don’t know this blogger seo tips and tricks 2015 earlier than do follow it, you will definitely get success in blogging.