Link building is basically a Search Engine Optimization

Link building is basically a Search Engine Optimization Process.Link is the most advanced way to achieve top search engine rankings. When we build link to our website, then we must keep in our mind few points that we have to do and what not so that we can easily achieve high search engine rankings.It is also necessay to keep in mind that SEO link building includes both on page & off page linking.Link are actually we can say that they are the street to the pages

While using the sophisticated link analysis,engines can easily find out how the pages are related to each other, with the help of link engine can analyze the popularity of the website. Trustworthy sites easily link with other trusted sites whether other sites like spammy sites don’t get easy link up with trustworthy sites.Link is a actual way of identifying exert documents on any particular subject.

ANCHOR TEXT

Anchor text are the visible characters and words.It hyperlinks the display while linking to another document. It is helpful in achieving high search engine rankings.If we have enough of backlinks using the anchor text then we can rank for a keyword without leaving any traces in our website.

AUTHORITY

The higher the page authority the greater will be the potential of that page to rank well. The authority of the website is important and necessary in achieving the top search engine ranking.If you get links from the low quality websites, then the search engine will keep more eyes on you. We should always try to get link from established websites, like it can be from the educational ,government, millitary sites so that it will make look our website more of an authority to the search engines.

RELEVENCY

While we try to acquire backlinks to our website, relevency is the important factor to consider. The quality links that we use from unrelated websites can help though but if we use relevent websites it will help us to rank better.

DEEP LINKING

The deep linking consist of using hyperlink that link with a specific piece of a web content in the website.Websites which are build on the technologies like adobe flash and ajax doesn’t support the deep linking.This result in usability problems, the visitors in these websites are unable to save bookmark to the individual pages and the use of refresh button often lead to the initial page.
The deep linking helps the old page of an website by keeping it relevent thus by increasing the ranking in search engines by notifying the search engines of the pages.

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The 5 latest SEO trends and tips for 2015 you need to know

While Google continues to update its search engine algorithms (sometimes twice in one month), it’s no wonder the field of SEO is littered with speculation and hypothetical practices.
Constantly improving search engine software means many SEO experts are heading towards a more holistic approach more in line with content marketing strategy and traditional marketing techniques. In this article, I’ll share current trends and other tips to use when developing your latest SEO plan for the future.

1. Conversational Keyword Phrases

Google’s 2013 hummingbird update brought many changes to how keywords are interpreted on the web. The most considerable change from this update improved the way the search algorithm understands “conversational” phrases – questions entered in a search query to make sure the whole phrase is understood rather than each particular words. So, what does this mean for SEO experts?

• • Don’t use your PR company to build links and make sure linkbacks are from trustworthy sites.
• • Try to ensure anchor text linking back to your site is more natural way and less “keyword focused.”
• • Make sure your website is useful and entertaining that targets your audience with sharable content and multimedia.
• • Establish a strong social presence across all all major platforms.

2. Traditional links and Brand Mentions

Yes, inbound links are still considered the most important factor in page ranking but the way Google interprets these links has changed. Google caught on to certain old practices that link building campaigns brought on. It used to be that a link was a link, and the more you had, the better you ranked. Now, however, Google takes into account “implied links,” also called “brand mentions” and the ratio of how they are spread around the web. Brand mentions are words on another webpage mentioning or referencing your brand or company without the use of a hyperlink.


A key takeaway from this is to make sure your links appear natural from a wide range of sources with high authority if you are involved with any link-building campaign. Establishing your own brand authority is an important factor that will contribute hugely to ranking. And as explained above, if you are link building using your master keyword list as anchor text and the same URL for the hyperlink, be careful as Google will recognize the correlation as being tied to an SEO campaign and may penalize your site. Mixing URL structure (i.e. http://yoursite.com vs. http://www.yoursite.com) and keywords and phrases will allow your link building campaign to appear more natural.

3. Mobile Optimization and User Behavior

While this isn’t a new trend, the decision for marketers to support mobile environments should not even be an option. When 1 out of every 5 people in the world own a smartphone and 1 out of every 17 people own a tablet, you are only shooting yourself in the foot without mobile support.
In 2014 and 2015, it’s clear SEO campaigns will not only support mobile optimization strategy, but building on this strategy beyond simply having a responsive website. Not only should your site be readable and accessible from every device and multimedia platform, but it should also be optimized accordingly for each. Images and content need to be lighter on smaller devices rather than simply scaling down and re-adjusting to the browser window. Google algorithms now take user behavior like bounce-rate into effect. If you deliver a bad user-experience because your site is not optimized properly, your ranking will be effected.

4. Content Is Still King

Your website has to really deliver if you want to rank for relevant search terms. The days of taking advantages of loopholes and quick fixes are long gone. The web basically breaks down to simple content, and Google search algorithms strive to make sense of this content and to deliver the best most relevant content to the searcher. It only makes sense that content continues to hold the throne.

5. Social Media Integration

Because Google search algorithms are becoming pretty much the closest thing to artificial intelligence, it only makes sense that human signals will play a more important role on the future of SEO. If you don’t have a strong presence and strategy that allows for people to find and share your content, you’re doing it wrong! Social media is clearly not going away. Understanding your target market and delivering quality content is essential.
Every time a major change happens with Google search, the question “is SEO dead?” always arises. In my opinion, it’s the strategy that dies and not SEO itself. As a marketer or web developer, it’s your responsibility to evolve and change your strategy on the fly. Thinking in terms of “optimizing” may be on the way out. Instead, thing of it as SEM (or Search Engine Marketing) as just another branch off the marketing tree.

What To Expect For SEO In 2015?

Mobile > Desktop

It was a trend an year or so ago. Now it's a reality. Go mobile, or go home - that's the mantra most businesses are now following. According to a study, 74% of mobile users used a search engine during their everyday purchasing process, with 83% wanting to make a purchase that day, and 55% within the hour. This means that your small business needs to focus on optimizing for mobile. Google is putting far more emphasis. It's about time you did the same.

Relationships vs Links

Relationships are the new backlinks. Your goal for successful SEO should be focused on creating meaningful relationships with industry influencers. Reach out to them and ask for their opinions. Identify opportunities to praise their viewpoints. Follow them through social channels and like, retweet, or +1 their updates. Just like you would in person, people are more apt to help you if you show sincere respect and appreciation towards them.

Semantic search

Keyword targeting is a thing of the past now. Semantic search refers to one way that the Google algorithms are changing. Google is starting to put a larger emphasis on the fact that users generally search in a conversational tone, so context is going to be more important than the specific keywords someone types in the search query box. This means that you need to start thinking about search queries and focusing on the context around the keywords you use in your content.

HTTPS > HTTP

In 2014, Google started giving a slight SEO boost to sites that were secure. Even though it might only affect 1% of global searches, we can definitely see the writing on the wall that this percentage will likely increase. Google has publicly said that they encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

Author Rank

Google always tries to identify ways in which they can provide their users the best search experience as possible. One way that they believe they can accomplish this is by providing a way to grade writers. They do this through the use of the rel=author tag which has been in use since 2012.

It used to be that the determination of content being ranked was highly dependent on the site in which it was written on, and it still is to some extent. However, Google believes that if a writer has a great following and produces content that many people find valuable/interesting, then that content should rank higher regardless of the websites overall authority.

So in 2015 if you want your content to rank in Google, build your author authority now. If you need to learn more about how to build your authority, you can do that here.

Of course, there are still many SEO best practices that haven't changed and will not change in 2015. The question you should continue to ask yourself is: "How can I improve my website to offer more value to my visitors?" If you are continually working to do this, you will likely be rewarded as such in the Google search results.

Good luck :)