Link building is basically a Search Engine Optimization

Link building is basically a Search Engine Optimization Process.Link is the most advanced way to achieve top search engine rankings. When we build link to our website, then we must keep in our mind few points that we have to do and what not so that we can easily achieve high search engine rankings.It is also necessay to keep in mind that SEO link building includes both on page & off page linking.Link are actually we can say that they are the street to the pages

While using the sophisticated link analysis,engines can easily find out how the pages are related to each other, with the help of link engine can analyze the popularity of the website. Trustworthy sites easily link with other trusted sites whether other sites like spammy sites don’t get easy link up with trustworthy sites.Link is a actual way of identifying exert documents on any particular subject.

ANCHOR TEXT

Anchor text are the visible characters and words.It hyperlinks the display while linking to another document. It is helpful in achieving high search engine rankings.If we have enough of backlinks using the anchor text then we can rank for a keyword without leaving any traces in our website.

AUTHORITY

The higher the page authority the greater will be the potential of that page to rank well. The authority of the website is important and necessary in achieving the top search engine ranking.If you get links from the low quality websites, then the search engine will keep more eyes on you. We should always try to get link from established websites, like it can be from the educational ,government, millitary sites so that it will make look our website more of an authority to the search engines.

RELEVENCY

While we try to acquire backlinks to our website, relevency is the important factor to consider. The quality links that we use from unrelated websites can help though but if we use relevent websites it will help us to rank better.

DEEP LINKING

The deep linking consist of using hyperlink that link with a specific piece of a web content in the website.Websites which are build on the technologies like adobe flash and ajax doesn’t support the deep linking.This result in usability problems, the visitors in these websites are unable to save bookmark to the individual pages and the use of refresh button often lead to the initial page.
The deep linking helps the old page of an website by keeping it relevent thus by increasing the ranking in search engines by notifying the search engines of the pages.