Off-Page SEO Techniques

Off-page SEO is a set of techniques that drives traffic to your site and increase your Page Rank (PR). The purpose of off page SEO is to supplement your pages SEO efforts with Google juice. Links, likes, shares, pins, wins, bows, cufflinks, blings and all that is out there, all play a role in your off-page SEO efforts. Here are the techniques that can help your off-page SEO begin refining your current efforts, or just give you some ideas. I will vote these techniques using something that just happened: the GJS (Scale Google Juice). Scale classifies these techniques Google juice off page SEO of 1-10 (1 = OK 10 = Super).

Off-Page SEO Techniques (by my scale of Google Juice)

Blogging

Blogging is the best way to build brand awareness and to attract visitors to your site. Not all blogs are created equal and you may have to spend some time to make sure your content is of quality. Quality takes readers back. "Write what you read and I will!" Having a blog is great because you can get your ideas 'out there' and at the same time, make a name for your brand! The best friend of the blog, as well as readers, is Social Media.

Social networks

Some of the most popular are Facebook, LinkedIn, Twitter, Google, MySpace (just kidding), you can also look not well known, as CafeMom (which receives visitors from ~ 1 m / month). There is a flavor for everyone and not a target for each brand. Any page that has some kind of network capabilities is a page that can increase brand awareness and potentially increase your PR.

Marketing Blog and Forum

Read other blogs of interest and participation in forums is a great practice. Find something in line with your industry and start reading and commenting. Bloggers heartening when other industry experts who drop a note in their posts. So how is that you can benefit from this? In each blog and a forum where you can register, you get a profile. In most cases, this profile will have a place to add a website. In the forums, you can add a web site and brand to another forum signature. Potentially, each and every comment response can become a link!

Directory Submission

Online directories have been around since the availability of the Internet. They are a bit dated (as my wife would say), but I think they still have real value. To maximize exposure and effectiveness of your ad, try a niche directory related to your industry.

Photo Sharing

Share photos can be a fun way to build brand awareness. If you are in another industry or visually demanding design, you know what I mean. Flickr, Picasa, Photo Bucket, Pitch-a-Pic, Snap-Shot, etc, are great places to share their photos and get links up. Do not check the last two, I did the above.

Article Submission

As mentioned earlier, blogging is one of the best ways to generate off-page SEO, but it takes time to build a following. Suppose you need to get some traction immediately. Fortunately, there are some nice places out there that already have a good score PR, (about 6 onwards) that allow you to submit your own editorial content. Ezine is a website that will give you a good start, and you may want to stick with it as long-term off-page SEO technique. These techniques will keep you busy for a while and give positive results, although some faster than others. Note that an effective off-page SEO strategy contains a combination of techniques.