Off-page SEO is a set of techniques that drives traffic to your site and
increase your Page Rank (PR). The purpose of off page SEO is to
supplement your pages SEO efforts with Google juice. Links, likes,
shares, pins, wins, bows, cufflinks, blings and all that is out there,
all play a role in your off-page SEO efforts. Here are the techniques
that can help your off-page SEO begin refining your current efforts, or
just give you some ideas. I will vote these techniques using something
that just happened: the GJS (Scale Google Juice). Scale classifies these
techniques Google juice off page SEO of 1-10 (1 = OK 10 = Super).
Off-Page SEO Techniques (by my scale of Google Juice)
Blogging
Blogging is the best way to build brand awareness and to attract
visitors to your site. Not all blogs are created equal and you may have
to spend some time to make sure your content is of quality. Quality
takes readers back. "Write what you read and I will!" Having a blog is
great because you can get your ideas 'out there' and at the same time,
make a name for your brand! The best friend of the blog, as well as
readers, is Social Media.
Social networks
Some of the most popular are Facebook, LinkedIn, Twitter, Google,
MySpace (just kidding), you can also look not well known, as CafeMom
(which receives visitors from ~ 1 m / month). There is a flavor for
everyone and not a target for each brand. Any page that has some kind of
network capabilities is a page that can increase brand awareness and
potentially increase your PR.
Marketing Blog and Forum
Read other blogs of interest and participation in forums is a great
practice. Find something in line with your industry and start reading
and commenting. Bloggers heartening when other industry experts who drop
a note in their posts. So how is that you can benefit from this? In
each blog and a forum where you can register, you get a profile. In most
cases, this profile will have a place to add a website. In the forums,
you can add a web site and brand to another forum signature.
Potentially, each and every comment response can become a link!
Directory Submission
Online directories have been around since the availability of the
Internet. They are a bit dated (as my wife would say), but I think they
still have real value. To maximize exposure and effectiveness of your
ad, try a niche directory related to your industry.
Photo Sharing
Share photos can be a fun way to build brand awareness. If you are in
another industry or visually demanding design, you know what I mean.
Flickr, Picasa, Photo Bucket, Pitch-a-Pic, Snap-Shot, etc, are great
places to share their photos and get links up. Do not check the last
two, I did the above.
Article Submission
As mentioned earlier, blogging is one of the best ways to generate
off-page SEO, but it takes time to build a following. Suppose you need
to get some traction immediately. Fortunately, there are some nice
places out there that already have a good score PR, (about 6 onwards)
that allow you to submit your own editorial content. Ezine is a website
that will give you a good start, and you may want to stick with it as
long-term off-page SEO technique. These techniques will keep you busy
for a while and give positive results, although some faster than others.
Note that an effective off-page SEO strategy contains a combination of
techniques.
